My Market Club is an incentive program that operates much like a frequent shopper program for farmers’ markets, rewarding customers on their return visits to the market. Funded by Georgia Organics, the My Market Club program was created to connect communities to their own food by first, getting them to their local farmers’ market and then, keeping them coming back. Most people need that incentive to start a new behavior. Encouraging new customers to come back and shop at the market sooner, rather than later, can help make their market stop a regular one and promote a personal connection to their local farmers’ market.
The My Market Club has compiled many resources online in a dropbox folder, including everything from their proposed incentive tiers:
a. First time -‐ $5 in tokens to spend on local food
b. Second time – Rewards Card
c. Third time – Local Product (~$1 per unit)
to a Produce Guide, focusing on nutritional information and seasonal availability for Georgia produce.
Markets that are not partnering with Georgia Organics to operate the My Market Club are encouraged to implement a similarly structured program, backed by budgeted market funds, grants, or community sponsor. Read more about the My Market Club on the Georgia Organics site here!