Another way to get new customers to the market and keep folks coming back is to create coupon books for the market. Coupons can offer savings for vendors at the market, requiring a little coordination between vendors, or include local businesses that sponsor market events, like Farm to Table dinners.
Several Vermont markets coordinate with local businesses to entice customers to support both their local farmers’ market and local shops:
- Coupon books with local shop savings are compiled and distributed at markets to customers
- Customers who spend $20 or more at participating businesses are given a $5 coupon to redeem at the farmers’ market
Market coupons also make excellent prizes for contests that engage the community, such as a market logo or poster competition. Maine farmers’ markets have had success mailing flyers with $1 coupons to thousands of homes in market communities. Though only a small percentage were redeemed, the campaign certainly brought new customers to markets! Offering as little as a dollar off can bring in new customers and get them hooked on the fresh food and community your market provides!