The Fresh Food Bus is Your Ride to Healthy, Fresh, and Wholesome Food

Athens, GA – A new on‐campus bus route will deliver riders to the Athens Farmers 

Market this fall.  Beginning on August 15, 2015 and operating each Saturday through 

December 19, 2015 (excluding UGA Home Football Game Saturdays), the “Fresh 

Food Bus” will deliver riders from campus and municipal bus stops to the Athens 

Farmers Market at Bishop Park. 


The program, a partnership between the Athens Farmers Market, Wholesome Wave 

Georgia (WWG), Athens Transit, UGA Campus Transit, and the UGA Office of 

Sustainability, is made possible through the support of Wholesome Wave Georgia’s 

strategic food accessibility initiatives.  Other collaborators include UGA Food 

Services, UGA Housing, Student Government Association, Students for 

Environmental Action and Real Food UGA. 


Through customer surveys and conversations with market managers, WWG has 

identified transportation to farmers markets as a barrier to participation in the 

SNAP Double‐Value Coupon Program (DVCP) which essentially provides program 

participants with fresh, wholesome foods at half‐price.  The goal of the 

transportation pilot is to expose more students and community members to fresh, 

healthy foods and to increase participation in the DVCP by making the market more 

easily accessible to all through free public transportation. 


Program details and a complete bus route are available at  Information on the Athens Farmers 

Market is available at