About

Founded in 2009... 

Wholesome Wave Georgia (WWG) believes that all Georgians should have access to healthy, wholesome, and locally-grown food.

In Georgia, over 1.7 million people are considered food-insecure and receive federal nutrition assistance (SNAP/Food Stamp) benefits. The high cost and low accessibility of fresh foods leave these 1.7 million with limited options to feed their families. Food insecurity is linked to poverty, obesity, and other diet-related illnesses. The effect of food insecurity on America’s families is evident: approximately 65% of adults and 34% of children (ages 2 to 19) are overweight or obese.

WWG encourages us to rethink the cost, accessibility, and affordability of fresh, wholesome foods in Georgia. Our mission is to increase access to fresh, healthy, locally-grown food for all Georgians. We work towards our mission through two core programs: Georgia Fresh For Less and the Fruit & Vegetable Prescription Program (FVRx)

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everything we do...

is rooted in our values. They are the guiding principles behind the growth of our programs, the development of our people, and ultimately, the impact we have in the communities we serve. 

Authenticity
We are trusted because we remain transparent and loyal to our mission of making healthy, local food accessible for all Georgians.

Competency
We are always focusing on how we can do our jobs better; professionally as individuals, overall as an organization, and externally through partnerships and collaboration.

Respect
We insist on being respectful, considerate, and compassionate towards ourselves and each other.

Diversity
We value equity, inclusion, and dignity for all and are proud to be representative of the community we serve.

Mindfulness
We remain aware of the broader impact of our work and service in the community.