Founded in 2009... 

Wholesome Wave Georgia (WWG) believes that all Georgians should have access to healthy, wholesome and locally grown food.

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In Georgia, more than 1.8 million people are considered food-insecure and receive federal nutrition assistance (SNAP/Food Stamp) benefits. The high cost and low accessibility of fresh foods leave these 1.7 million with limited options to feed their families. Food insecurity is linked to poverty, obesity, and other diet-related illnesses. The effect of food insecurity on America’s families is evident: approximately 65% of adults and 34% of children (ages 2 to 19) are overweight or obese.

WWG encourages us to rethink the cost, accessibility, and affordability of fresh, wholesome foods in Georgia. Our mission is to increase access to fresh, healthy, locally grown food for all Georgians. We work towards our mission through two core programs: Georgia Fresh For Less and the Fruit & Vegetable Prescription Program. 


everything we do...

is rooted in our values. They are the guiding principles behind the growth of our programs, the development of our people, and ultimately, the impact we have in the communities we serve. 

Lead by Example
We are trusted because we are honest, dependable, courageous, non-judgemental and humble in our actions each day.

Be Adventurous, Curious and Open-Minded
Our programs are innovative and impactful because we exercise our imaginations of what is possible, take the path less traveled if it may yield better results, and challenge each other with new ideas and questions.

Build Open and Engaged Relationships
Synergistic partnerships are the framework to our programs. We work hand-in-hand with community members and organizations to build collaborative relationships, planting the seeds to strengthen our collective work.

Reflect and Evaluate
We pursue growth and learning, both professionally and programmatically, to mature as leaders and to ensure that we are meeting the needs of the community.

Embrace and Drive Change
We are in the business of changemaking. We pour passion and persistence into making healthy, local food accessible for all Georgians.