July is here, and it’s busy season at Georgia farmers’ markets! Catch your customers’ attention while showcasing products you can find at your market with a cooking demonstration. Cooking demos are great for sharing simple, healthy, and affordable meal and snack ideas.
Customers that may not feel comfortable asking about different ways to prepare unfamiliar foods can learn from the demo and take a provided recipe card with them to try the recipe at home. Recruit one of your markets’ vendors or invite a local UGA Extension agent or chef to conduct the demo. Involving a local chef may grab the press’s attention and provide your market with some free advertising. The demonstrator can teach customers about how to best select the ingredients for the dish, their nutrient value, and possible substitutions while preparing the food during the demo.
Check out these food demonstration guides from Arizona Nutrition Network and Kansas Rural Center, which give great tips for demos, as well as some necessary food safety and sanitation guidelines and an example evaluation form to help you plan your next demo! Schedule a food demo at your market and encourage customers to buy new and different food!