Social Media Marketing & POP Clubs

Social media platforms like Facebook and Twitter can be fun and valuable tools to advertise and promote your market and programs, as well as help to build relationships with current and potential customers. We hear from many markets that they most effectively reach diverse populations in their communities through their social media profiles – almost everyone participates in some kind of social media networking. When we ask customers at the market how they’ve heard about the market and Wholesome Wave Georgia, it is often through a Facebook post!

For the not-yet-tech-savvy, there can be a bit of a learning curve and a fair amount of time is required, but the time spent will be worthwhile! ATTRA’s National Sustainable Agriculture Information Service published this great guide for farm product marketing on social media that covers everything from “What is Twitter?” to “Getting More Facebook Fans”. Download a copy of the guide here!

To better connect with families and your market’s younger customers, the Farmers Market Coalition sponsors Power of Produce (POP) Clubs that “engage younger customers in the farmers market experience. Through a series of fun activities, kids learn about healthy eating while interacting with their local farmers.”* Check out the Grants page for information on how to apply to bring this opportunity to your market! The deadline is next Monday, July 6!