Bring Out the Community: Walking Groups to the Market

Get your community out to the market for a tour! During the tour, you can share the benefits of shopping at the market and explain how the Double Value Coupon Program works. Reach out to community organizations to find existing groups that may be interested!

From NYC Health:

"Why lead a walking tour to a farmers’ market?

  • Farmers’ market walking tours are a great way to introduce community members to the many benefits of shopping at their local farmers’ markets.
  • Participating organizations that include a farmers’ market walking tour in their Health Bucks distribution plan have much greater success in achieving high Health Bucks redemption rates.
  • Walking tours are also a great way to make sure your clients know where their closest farmers’ market is located, how to spend their Health Bucks and how to use their SNAP benefits/EBT at the markets to get even more!"

View the complete guidelines provided by NYC Department of Health for their Health Bucks initiative, an incentive program like our Double Value Coupon Program.