Athens, GA – A new on‐campus bus route will deliver riders to the Athens Farmers
Market this fall. Beginning on August 15, 2015 and operating each Saturday through
December 19, 2015 (excluding UGA Home Football Game Saturdays), the “Fresh
Food Bus” will deliver riders from campus and municipal bus stops to the Athens
Farmers Market at Bishop Park.
The program, a partnership between the Athens Farmers Market, Wholesome Wave
Georgia (WWG), Athens Transit, UGA Campus Transit, and the UGA Office of
Sustainability, is made possible through the support of Wholesome Wave Georgia’s
strategic food accessibility initiatives. Other collaborators include UGA Food
Services, UGA Housing, Student Government Association, Students for
Environmental Action and Real Food UGA.
Through customer surveys and conversations with market managers, WWG has
identified transportation to farmers markets as a barrier to participation in the
SNAP Double‐Value Coupon Program (DVCP) which essentially provides program
participants with fresh, wholesome foods at half‐price. The goal of the
transportation pilot is to expose more students and community members to fresh,
healthy foods and to increase participation in the DVCP by making the market more
easily accessible to all through free public transportation.
Program details and a complete bus route are available at
http://sustainability.uga.edu/freshfoodbus. Information on the Athens Farmers
Market is available at http://athensfarmersmarket.net.