Healthy food incentive program
The execution of the our Healthy Food Incentive Program is very simple: Every SNAP (as well as WIC and Farmers Market Nutrition Program) dollar spent at a Wholesome Wave Georgia (WWG) partner farmers market or direct marketing farm becomes two dollars for the shopper and the farmer. SNAP recipients can double up to $50 Electronic Benefit Transaction (EBT) dollars every time that they attend a market. Through the program, partner farms can also offer half-priced Community Supported Agriculture (CSA) shares to SNAP customers.
By doubling every nutrition assistance dollar from $1 to $2 at 45 partner farmers markets, the doubling program increases the consumption of fresh, healthy, locally produced food by SNAP recipients in Georgia. This means more money for farmers and more healthy food for under served, low-income Georgia communities where healthy food is often sparse, expensive and low-quality.